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Engine Ready conducted an A/B test. The same landing page was used, but different contact information was displayed to the visitors. A free 800-number is priority one. Second, the number with the appropriate area code. The end result was a 110% increase in conversions for the local area code versus the toll-free 800 number.
How Noah Kagan Turned a Simple Idea Into 200 Paying Customers and Laid the Foundation for AppSumo Every entrepreneur has […]
According to data compiled by TUNE, search is responsible for the discovery of 67.55 percent of apps. Why do people […]
How Rover.com Built a $300 Million Marketplace in Just Five Years Launching a marketplace is no easy feat. Success requires […]
Rethinking Exceptional Customer Service Traditional wisdom suggests that to deliver exceptional customer service, companies must focus on two key factors: […]
How the Michelin Brothers Revolutionized Marketing With the Michelin Guide In 1900, the automobile industry was still in its infancy, […]
How Pinterest Boosted Activation Rates by 10% With Localized User Experiences Pinterest, one of the largest visual discovery platforms in […]
Facebook’s got the lowdown on your offline shopping habits, thanks to data brokers like Acxiom, which tracks 750 billion transactions […]
According to research analysing 150,000 brand posts on Instagram, the optimal number of hashtags per image is: There is only […]
