Copywriting

5 levels copywriting framework by Eugene Schwartz

It’s easy to forget who you’re actually talking to in your audience and end up talking to everyone. Today, I […]

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A/B Test Your Headlines When You Share Your New Content

1. The rule is that for each piece of content, you MUST come up with 25 headlines. 2. You’re going

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Mix Up Your Social Messages

You might be surprised to learn that social messages with more than just headlines typically receive more clickthroughs than those

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How to win your prospects’ hearts

Mirror neurons in your brain reportedly light up when you “observe” or “imagine” something as though you were actually experiencing

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How to set your service’s best price

Observe this straightforward principle: “We charge this amount because our consumers receive at least 10 times that much value.” Don’t

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A copy that converts

You can’t have good copy without first doing the work to understand your customers. Much of the copy on our

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7 perfect headline formulas

Who Else Wants [blank]? The Secret of [blank] Here is a Method That is Helping [blank] to [blank] Little Known

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7 engaging storytelling formulas

Make your pitches engaging with these storytelling formulas: Useful info in a narrative. What motivates your team. What your brand

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The magic of headlines

Headlines with numbers are 2x more likely to generate clicks vs. “how to” headlines, according to research by Conductor. A

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Hack persuasive copywriting

If you want readers to appreciate your solution, you need to remind them of the pain. So poke the wound.

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