It’s easy to forget who you’re actually talking to in your audience and end up talking to everyone. Today, I learned about a fascinating framework developed by Eugene Schwartz. With this knowledge, you can write more effectively for different audiences …
5 levels copywriting framework by Eugene Schwartz Read More »
1. The rule is that for each piece of content, you MUST come up with 25 headlines. 2. You’re going to be responsible for some truly reprehensible headlines. 3. When you’re down to your last few options, you start to …
A/B Test Your Headlines When You Share Your New Content Read More »
You might be surprised to learn that social messages with more than just headlines typically receive more clickthroughs than those with only headlines. This is exactly what we discovered when we began analysing data internally at CoSchedule. Clicks on social …
Mix Up Your Social Messages Read More »
Observe this straightforward principle: “We charge this amount because our consumers receive at least 10 times that much value.” Don’t focus on features; instead, focus on DOLLARS and OUTCOMES. “Parenting control software” examples include For $10, you can purchase …
How to set your service’s best price Read More »
You can’t have good copy without first doing the work to understand your customers. Much of the copy on our site now came directly from our customers’ mouths in our conversations with them, and that’s why it converts: because it …
A copy that converts Read More »
Who Else Wants [blank]? The Secret of [blank] Here is a Method That is Helping [blank] to [blank] Little Known Ways to [blank] Get Rid of [problem] Once and For All Here’s a Quick Way to [solve a problem] Now …
7 perfect headline formulas Read More »
Make your pitches engaging with these storytelling formulas: Useful info in a narrative. What motivates your team. What your brand stands for. About your customers. Emotional. A beginning, a crisis, and a resolution. Interaction between your customers and your brand. …
7 engaging storytelling formulas Read More »
Headlines with numbers are 2x more likely to generate clicks vs. “how to” headlines, according to research by Conductor. A study of 150,000 headlines revealed that odd-numbered headlines have a 20% better CTR than headlines with even numbers. In an …
The magic of headlines Read More »
If you want readers to appreciate your solution, you need to remind them of the pain. So poke the wound. Show that it hurts. Then reveal your solution. Transform generic claims into concrete terms. Try to visualize adjectives. Change “Our …
Hack persuasive copywriting Read More »
Text with an 18 px font size, as opposed to 12 px, results in 32.68% more clicks. Source: vwo.com
