Website Optimization Archives

How a Simple CTA A/B Test Boosted Clicks by 24% (And How You Can Apply It Today)

Sometimes, small changes in your copy can lead to big wins—and this simple A/B test by Joanna Wiebe is proof. […]

Sometimes, less truly is more—and TheHOTH proved it with a dramatic redesign of their landing page that skyrocketed their account

The Importance of Website Speed in Mobile User Experience Did you know that 73% of mobile internet users report encountering

The Power of Exact Match Keywords in Domain Names: A Case Study A comprehensive, data-driven analysis of 2 million keywords

Key Insights into User Behavior and Web Page Optimization Creating a user-friendly and engaging website experience begins with understanding how

Innovative Strategies to Optimize Email List Sign-Ups and Conversions Building an email list is essential for growing your audience, and

How Sergey Zuev Built a $5,000 MRR Business from Scratch Without External Funding Ukrainian solo founder Sergey Zuev exemplifies perseverance

Achieving Product-Market Fit Before Launch: Lessons from Pokémon GO and Dropbox On July 1, 2016, the world had no Pokémon

The Counterintuitive Impact of Reducing Choices: A Case Study In general, it’s widely understood that reducing resistance in the buying

How PPC Expert Johnathan Dane Reduces CPC and Boosts Performance Without A/B Testing PPC expert Johnathan Dane revealed an innovative