When you don’t feel inspired or don’t have any ideas for tests, you can read about specific studies. They generate interesting thoughts and inspire you. But if you know how things work, even just one theory can give you hundreds …
This 3-step principle increased conversions by 52%-326%.. Read More »
Talview had a problem: it had too many leads that were not good. All of the leads were too much for their sales team to handle. Very few people actually bought something. Then they changed how they did things. As …
[Study] How Talview increased their conversions into purchases by 2000%… Read More »
You feel like you leave money on the table sometimes, but you don’t know where that table is ;). The one was found by Annmarie Gianni Skin Care. The “table” made $1.8 million after they fixed it. Not bad. Yeah? …
Here’s how they stopped leaving $1.8M on the table… Read More »
What kinds of things do you want to see more of in flash ads? 1. Sales talks. 2. Brands give rewards like products, gift cards, services, etc. It is clear. Another question. What do you want more as a business …
They invested $0 in acquiring new customers and earned over $500K in 6 months… Read More »
People would sometimes see a charge from “37signals, LLC” on their credit card, but they didn’t know what it was or couldn’t remember. So, they called their credit card company to get the charge taken off their card. So, 37signals …
Study: 30% less chargebacks (1 change) Read More »
The data science team at Curalate looked at more than 500,000 pictures on Pinterest and found 7 amazing things. I told you about the TOP 3 last time. Now, here’s what’s left on the list: 4. Pictures that are red, …
The team of data scientists at Curalate looked at more than half a million pictures on Pinterest and found something amazing: 1.Images with more than one main colour get repinned + 3.25 times more re-pins per image than images with …
DigitalOcean is a company that hosts sites. They had a problem: only 0.21% of people who saw their pop-up offer for a free trial took them up on it. Then they tried a new method that made 10 times as …
Study: 10x more opt-ins (easy to apply) Read More »
Did you know that popup ads on your website can improve conversions, sales, and signups by 102%? But the question is whether the negative effect of bounce rates cancels out the good effect of popups. This study says that pop-up …
Pop-ups increase bounce rate by less than 1% and boost opt-ins by over 100% [study] Read More »
Groove made a set of “Competitor Alternative” pages that compare Zendesk, Desk, and Email to each other. Results: About 15% more people sign up for their product if they land on the Zendesk Alternative page. Bonus results: The pages have …
“Competitor Alternative” pages convert into signups around 15% better [study] Read More »
