CRO

Downselling generates over 80% more revenue than Upselling [case study]

This research was published as an article in the journal Sales Management. Billiard tables ranged in price from $329 to […]

Downselling generates over 80% more revenue than Upselling [case study] Read More »

The one question framework that helped Intercom achieve over $800M in monthly recurring revenue

When Intercom originally began offering their services, 1.They did so as a whole package. 2.People had a hard time grasping

The one question framework that helped Intercom achieve over $800M in monthly recurring revenue Read More »

Optimizely changed the “contact sales” button on their pricing page to read “schedule demo”. Result: +300%

The Optimizely group initially used one-on-one interviews and focus groups. One of the interviewees had a copy of their former

Optimizely changed the “contact sales” button on their pricing page to read “schedule demo”. Result: +300% Read More »

Research found that this important thing increases your revenue from emails by 47%…

In our haste to turn email recipients into consumers, we frequently overlook one crucial step. According to research conducted by

Research found that this important thing increases your revenue from emails by 47%… Read More »

How he managed to 2x conversions for mobile traffic into qualified leads using a chat bot

Anyone who has created a landing page knows how challenging it is to convert mobile traffic, especially that which originates

How he managed to 2x conversions for mobile traffic into qualified leads using a chat bot Read More »

How to boost your ad’s CTR by 2 times? Follow the results of this psychological experiment…

Multiple experiments were conducted by the team from Ohio State University to show how people respond to advertisements they know

How to boost your ad’s CTR by 2 times? Follow the results of this psychological experiment… Read More »

70% conversion rate (B2B case study)

In a nutshell, Segment had a major issue. It was difficult to set up their software. They did some data

70% conversion rate (B2B case study) Read More »

Homepage Signup Box

The signup form should be placed prominently on the homepage. In order to generate more activations, experts like Noah Kagan

Homepage Signup Box Read More »

Geo-Targeted Testimonials

It’s important to tailor which testimonials are shown based on the visitor’s location when displaying them. In order to make

Geo-Targeted Testimonials Read More »

Gated Content Landing Page

A great way to get people to give you their information is to put content behind a gate (email capture,

Gated Content Landing Page Read More »

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