Branding

I know how to increase YouTube annotation CTR by 22,400% ;)

Here are the steps he took to make his YouTube comment CTR go from 0.2% to 45%, which led to millions of views.   1. Look at the report of your 28-day statistics views. 2. Find the movie with the …

I know how to increase YouTube annotation CTR by 22,400% 😉 Read More »

When users start with easy fields (dropdowns), they input their email 31% more often [study]

Truckers Report did a study that was very interesting. They tried out two one-page sign-up forms: #1 Only asked for an email. #2: Asked to choose jobs (via options) + pick a state +pick a driving experience +and pick a job + …

When users start with easy fields (dropdowns), they input their email 31% more often [study] Read More »

Know your audience. For BrookdaleLiving it resulted in over $100,000 additional revenue.

Seniors can find a variety of community living options on BrookdaleLiving.com. The first thing they tried was putting #1. A photo of an elderly woman on a landing page. #2: Instead of the picture, a 1 minute and 56 second …

Know your audience. For BrookdaleLiving it resulted in over $100,000 additional revenue. Read More »

Walmart’s responsive redesign boosted their sales by 20%

The sales at Wal-Mart Canada went up by 20%. What they did is as follows: 1. Studied who they were talking to. 2. Saw that a lot of them came from mobile devices, and that number was rising. 3. Made …

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They added one word to their headline and saw 89.97% more sales…

They increased their headline by one word and noticed an increase in sales of 89.97%. Just one word was added to Movexa’s headline. Their sales went up by 89.97% as a result. Not terrible, right? I also desire those outcomes. …

They added one word to their headline and saw 89.97% more sales… Read More »

Downselling generates over 80% more revenue than Upselling [case study]

This research was published as an article in the journal Sales Management. Billiard tables ranged in price from $329 to $3,000, depending on the model. In the first week, buyers were shown the cheapest models in the queue before being …

Downselling generates over 80% more revenue than Upselling [case study] Read More »

Only 2% of sales occur at a first meeting. How many meetings should you have to boost your sales by 40 times?

Upon initial introduction, only 2% of deals are closed. If you want to increase your sales by a factor of 40, how many meetings should you plan?   I think this is one of the best mind tricks out there:) …

Only 2% of sales occur at a first meeting. How many meetings should you have to boost your sales by 40 times? Read More »

The one question framework that helped Intercom achieve over $800M in monthly recurring revenue

When Intercom originally began offering their services, 1.they did so as a whole package. 2.People had a hard time grasping the concept of “Intercom.” 3.the intercom system has no idea what the deal is with them. Soon after, the “Jobs-To-Be-Done …

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Optimizely changed the “contact sales” button on their pricing page to read “schedule demo”. Result: +300%

The Optimizely group initially used one-on-one interviews and focus groups. One of the interviewees had a copy of their former pricing page in front of him and became visibly enraged while reading it, declaring, “I hate this.” For some reason, …

Optimizely changed the “contact sales” button on their pricing page to read “schedule demo”. Result: +300% Read More »

Make New Brand Partnerships

In order to get noticed, one of the most effective growth hacking strategies is to form strategic alliances with other businesses. Growth-focused marketing strategies like co-marketing and product partnerships have been recognised by a growing number of brands. It will …

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