Branding

When users start with easy fields (dropdowns), they input their email 31% more often [study]

Truckers Report did a study that was very interesting. They tried out two one-page sign-up forms: #1 Only asked for an […]

When users start with easy fields (dropdowns), they input their email 31% more often [study] Read More »

Know your audience. For BrookdaleLiving it resulted in over $100,000 additional revenue.

Seniors can find a variety of community living options on BrookdaleLiving.com. The first thing they tried was putting #1. A

Know your audience. For BrookdaleLiving it resulted in over $100,000 additional revenue. Read More »

Walmart’s responsive redesign boosted their sales by 20%

The sales at Wal-Mart Canada website went up by 20%. What they did is as follows: 1. Studied who they

Walmart’s responsive redesign boosted their sales by 20% Read More »

They added one word to their headline and saw 89.97% more sales…

Just one word was added to Movexa’s headline. Their sales went up by 89.97% as a result. Not terrible, right?

They added one word to their headline and saw 89.97% more sales… Read More »

Downselling generates over 80% more revenue than Upselling [case study]

This research was published as an article in the journal Sales Management. Billiard tables ranged in price from $329 to

Downselling generates over 80% more revenue than Upselling [case study] Read More »

Only 2% of sales occur at a first meeting. How many meetings should you have to boost your sales by 40 times?

Upon initial introduction, only 2% of deals are closed. If you want to increase your sales by a factor of

Only 2% of sales occur at a first meeting. How many meetings should you have to boost your sales by 40 times? Read More »

The one question framework that helped Intercom achieve over $800M in monthly recurring revenue

When Intercom originally began offering their services, 1.They did so as a whole package. 2.People had a hard time grasping

The one question framework that helped Intercom achieve over $800M in monthly recurring revenue Read More »

Optimizely changed the “contact sales” button on their pricing page to read “schedule demo”. Result: +300%

The Optimizely group initially used one-on-one interviews and focus groups. One of the interviewees had a copy of their former

Optimizely changed the “contact sales” button on their pricing page to read “schedule demo”. Result: +300% Read More »

Make your marketing conversational

With the advent of social media marketing, advertising became a two-way conversation. Before the rise of social media platforms, marketing

Make your marketing conversational Read More »

Create an exclusive ebook or online event for your followers

Take a page out of traditional marketing and use it to Growth Hack your social media accounts by creating a

Create an exclusive ebook or online event for your followers Read More »

Scroll to Top