Six different psychology studies (#1, #2, #3, #4, #5, #6) looked at a lot of content and found seven emotional formulas that make content go viral with a coefficient over 1: #1: High excitement Positive, DOMINANT feelings (like “in love,” …
7 emotional formulas that make content go viral (uncovered by 6 different studies)… Read More »
People are 80% more likely to read something if it has colour pictures. Three more things… According to a study by Adobe, 1. If they have 15 minutes to read, 66% of people would rather read something pretty than something …
The results from 1,820 B2B marketers in North America were shown by the Content Marketing Institute and MarketingProfs. Here’s one of my favourite pieces… The top ten most successful ways to market to businesses are: 1. In-person events: 69% 2.Webinars …
A lot of us know a lot about marketing with content. I’ve talked about a lot of research on this. But people don’t always understand the whole picture (how material turns into customers in the end). I just found a …
The content marketing framework (must read) Read More »
Starting and maintaining your own blog is challenging. First, dedicating the time necessary to compose lengthy pieces is essential. Or, you’ll have to pony up some cash to have each article written. Before seeing what the Curata team had accomplished, …
The method that helped them get 2.91 times more shares for free… Read More »
You are aware that search engines place a higher value on material that is longer than 2,500 words. But perhaps the return on investment is lower. 1.the shorter version is three times swifter to read. 2 it’s less difficult to …
They ran research and found what content format generates 9 times more leads… Read More »
Netflix uses its massive 81 million user community to power ongoing data-driven marketing efforts. These are their most recent results: 1.They tried out several different versions of the show’s main promotional image for the most recent season. The winning photo …
Over 3.6 million adjustments were made to Wistia-hosted videos, and 481,514 CTAs were analysed from 324,015 films. Some of my favourite insights are included below. First, 95% of calls to action are placed at the end of the film. The …
Many of us are well-versed in the art of content promotion. I have provided numerous research examples. However, there is often a failure to grasp the big picture (how information ultimately leads to buyers). I’ve recently come across a fantastic …
The content marketing framework (must read) Read More »
Only 3.89 percent of the over 200,000 emails I sent to our community during a 50-day period contained at least one piece of content that was shared. Large posts (more than 3,000 words) are shared around twice as often, according …
