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Stop Sharing Too Much Self-Centred Content

Posting content that constantly promotes “Me, Me, Me” should be avoided unless you’re a globally recognised brand. It’s not good for business to constantly promote your products and services in every post. They will eventually start interacting with and supporting …

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Leaving Thoughtful Comments

When I see brands using social media solely to post their content without engaging with their audience, I call this practise “Post & Ghost.” It’s hilarious how they then wonder why their posts aren’t being liked or commented on. Using …

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Automate your social media activity

Promoting your brand on social media can be a lot of work, especially if you run a small business without a devoted social media team. It’s possible to become preoccupied with social media to the point where other activities, such …

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Take a less is more posting approach

There was more emphasis on quality than quantity in social media before 2021. In order to stay in their target audience’s minds, brands were releasing social media posts frequently (sometimes multiple times per day). However, as the focus of nearly …

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Mix Up Your Social Messages

You might be surprised to learn that social messages with more than just headlines typically receive more clickthroughs than those with only headlines. This is exactly what we discovered when we began analysing data internally at CoSchedule. Clicks on social …

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Distribute video content clips on other social media

This hack will save you a lot of time, while keeping your audience engaged on different platforms. Whenever your create a new video, for example, on your YouTube channel, take the chance to release mini clips of the content on your …

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Create an exclusive ebook or online event for your followers

Take a page out of traditional marketing and use it to Growth Hack your social media accounts by creating a lead magnet that appeals to both your existing audience and the audience of your followers. This could be in the …

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Use video content

Engaging your social media followers is essential, and video content is one of the best ways to do so. Sixty-eight percent of marketers claim that videos generate a higher ROI than Google Ads. Videos are great for customer support (they …

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Pay attention to trends and search volumes

Developing content on hot or in-demand web topics is a surefire way to get noticed by the people you’re trying to reach. But be cautious; the emerging trends you choose must be applicable to your field; otherwise, you’ll run into …

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Ideas for your social media content

+ Quotes + Fill-in-the-blank + Polls + Behind-the-scenes + Statistics + Infographics + Ask for reviews, advice + Fan photos + Favorite books + Tips + Comics or memes + Photo contests + ‘Caption this’ photos + Industry news + …

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