Larry Kim made an image that compared Facebook Ads and Google Display Ads. It was seen by more than 10 million people and picked up by 10,000 news outlets. He told them his super-simple recipe for going viral: 1.Only one …
What kinds of things do you want to see more of in flash ads? 1. Sales talks. 2. Brands give rewards like products, gift cards, services, etc. It is clear. Another question. What do you want more as a business …
We keep trying out new things with emails. Nearly 100,000 emails have been sent in just over a month. Here is what I have learned after looking at some new data. Emails sent between 9 and 9:30 am on Sunday …
Tuesday vs Thursday. One of these days generates 30% bigger CTR. [Study] Read More »
Larry Kim made an image that compared Facebook Ads and Google Display Ads. It was seen by more than 10 million people and picked up by 10,000 news outlets. He told them his super-simple recipe for going viral: 1.Only one …
I have discovered this fantastic free tool called SpyFu, which provides a wealth of information about any competitor’s website even before you join in. 1.How much do they spend on Google ads? 2. Which of their Google ads have generated …
Disruptive Advertising analysed tens of millions of dollars’ worth of Google Adwords ad expenditure (about one hundred billion impressions) over the course of three years. These are the gems they unearthed: 1. Search keywords that did not result in a …
When the claim in your advertisement is no longer bringing in money, try one of these 5 methods of “how to sell” to kickstart your business again. Imagine you are in the business of selling rice. First-tier, non-competitive status. A …
Multiple experiments were conducted by the team from Ohio State University to show how people respond to advertisements they know have used behavioural targeting. Participants who were informed that the ad was customised for them based on their web history …
If you are conducting keyword research, this is where you should start. How well (or poorly) are they doing in search results for the keywords you’re targeting? Which search terms are they focusing their ads on? Your ads, copy, and …
Find Keywords Through Competitors Read More »
Since durability is a key selling point for the vast majority of products, it makes sense to emphasise it in marketing materials. To put it another way, your product will be around for a very long time. Make that point …
Durability Ad Copy Read More »
