How to Turn One Article Into Thousands of Subscribers: The Power of Republishing
Imagine this: you’ve written an amazing article. It’s well-researched, engaging, and has received a ton of shares. It’s even climbed the ranks on Google’s search results. You spent a week writing it and two weeks promoting it.
Now you might think the only way to advance is to invest another three weeks in creating yet another fantastic article, right?
Wrong.
There’s a more efficient strategy that can amplify the reach of your existing content with minimal effort. Sarah Peterson, a savvy content marketer, used this technique to gain over 1,000 new subscribers in just 60 hours. And the best part? She did it for free.
The Strategy: Republishing
The secret to Sarah’s success lies in republishing her content. Republishing allows you to take an already successful article and share it on additional platforms, reaching a broader audience without creating new content.
Here’s exactly how you can replicate her results:
Step 1: Find Publications That Allow Republishing
To begin, identify platforms that welcome republished content. This step is easier than it sounds. Use this simple Google search trick:
- Type YOUR TOPIC “this article was first published” into Google.
- This search phrase will surface articles that have already been republished, helping you pinpoint sites open to this practice.
For example, if your article is about “content marketing,” search for “content marketing ‘this article was first published'” to find publications in your niche.
Step 2: Reach Out to Editors
Once you’ve identified potential publications, draft a personalized email to pitch your article for republication. Here’s a sample template you can adapt:
Subject: [Make it intriguing, unique, or directly relevant]
Body: Hello [Editor’s Name],
[Start with a personal connection, such as complimenting their work or referencing a shared interest.]
Recently, I published an article on [your subject] that my readers found highly engaging and valuable. I believe that the readers of [publication name] would also find it insightful because [insert a compelling reason that aligns with the publication’s audience].
To make it easy for you to review, I’ve included the full article in the body of this email. You can also read the original here: [link to your original article].
If you think this article would be a good fit for [publication name], I’d be thrilled to have it republished on your platform.
Let me know what you think—I’d love to hear your thoughts!
Warm regards,
[Your Name]
Step 3: Secure a Canonical Tag
Once your article is accepted for republication, ensure that the new publication includes a canonical tag. A canonical tag tells Google which version of the article is the original, ensuring your website maintains the SEO benefits.
Here’s the tag format to request: <link rel="canonical" href="YOUR URL HERE" />
Including this tag protects your original content from duplicate content penalties and ensures your site gets proper credit.
Why Republishing Works:
- Wider Reach: Republishing exposes your content to entirely new audiences who might not have seen it on your platform.
- Subscriber Growth: By linking back to your original article or website, republishing drives targeted traffic, resulting in more leads or subscribers.
- Minimal Effort, Maximum ROI: Instead of spending weeks on new content, you extend the value of an existing article with just a day’s work.
Sarah Peterson’s Results:
By using the republishing strategy, Sarah Peterson gained:
- 1,000+ new subscribers in just 60 hours.
- All without spending a dime.
Her success demonstrates that sometimes, working smarter—not harder—is the key to exponential growth.
Final Thoughts:
Republishing isn’t just a time-saving hack; it’s a powerful way to amplify your content’s impact. With a simple pitch, strategic targeting, and the right platforms, you can turn your hard work into long-term results.
Source: Sumo.com