Branding and search engine optimization (SEO) are typically seen and handled separately by most companies. However, our research shows that putting your energy into building a strong brand and promoting it may have a significant positive impact on your SEO while also helping you stand out from the crowd. Use the “rule of seven” as a guide. By exposing them to your brand, content, advertisements, and product seven times, you can increase the likelihood that they will look for you on Google and engage with your brand. To do this, it is important to not only continuously re-engage existing consumers, but also to set up properly targeted funnels for cold audiences.
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