Common concerns, objections, and opportunities for customer education are all addressed on the Frequently Asked Questions (FAQ) pages of the websites of many brands. Including a FAQ schema takes this tactic to the next level by pulling content from your FAQ page and highlighting it in search engine results. In the same way that you can add Review schema to your site to display a 5-star rating and Event schema to your site to highlight forthcoming events, you can also add FAQ schema to your site to display frequently asked questions and their corresponding answers. Your own custom drop-down menus of questions and answers can be made and shown in search results just beneath your link.
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