I’ve come across some fascinating research on Facebook ads, and here are my top three insights:
- White backgrounds boost CTR by 60% and conversions by 40% compared to colorful ones.
- Ads with emotional content are about twice as effective as those with just logical content.
- Matching an ad’s design to the landing page can improve conversion rates by 20-35%.
These findings can significantly impact ad performance! For more details, check out the full research here.
Source: karolakarlson.com