Heineken Brazil’s “One Like One Balloon” campaign in 2012 was a hit! 🎈 For every new Page Like, a green balloon was released in their office.
Results:
- The office was filled with 12,632 balloons in just one day.
- 500,000 Facebook users were reached in six hours.
- The campaign garnered over 1 million new followers!
It’s a fantastic example of real-time engagement. Check out more details about the campaign here.
Source: blog.brand24.net