Time to get strategic with those email lists! 💡 Break down your subscribers into categories based on:
- Product Preferences 🎯 (e.g., what they love, what they buy often)
- Customer Lifecycle Stage 📅 (newbie, loyal customer, or at-risk for churning)
- Lifetime Value 💸 (how much each customer is expected to bring in).
With these categories, you can set up messaging segments that speak directly to their needs and align with your brand’s goals. You can create personalized offers, recommendations, or even loyalty rewards based on their value.
💼 Pro Tip: Include these segments in your creative briefs and reports. This helps everyone in your business stay on the same page and work toward those shared objectives. 🎯
Segment smarter, message better, and watch those conversions roll in!