Alright, picture this—you’re tryna push more of your product or service, but you’ve got zero budget. What do you do? Enter Dan Ariely’s “ugly brother effect”, a 15% sales booster that’s lowkey genius. 🎯
Here’s the move: you create a version of your product that’s… well, uglier—like, less useful or less appealing, but still priced the same. People will compare it to your main product and think, “Yeah, the main one is way better!” Boom, instant appeal for your original. It’s all about making the choice easier for the customer. Bart Schutz tested this over and over and consistently saw 15% growth. 🔥
Bonus hack? Fedora wanted more sign-ups, and they found a game-changing tool that increased sign-ups by 70%—that tool? Welcome Mat by Sumo. It’s ridiculously simple to set up, literally took me 5 minutes to try out. 🚀
Source: growthhackers.com