With these simple actions, you can increase CTR by 124%. (study)

Push notifications have mad potential. ๐Ÿš€ Buttery, the online booze delivery app, leveled up their notifications by +124% with a super simple tweak. ๐Ÿนโœจ

Whatโ€™d they do? They added fun emojis to their messages to paint the perfect picture of a chill night. ๐Ÿ›‹๏ธ๐ŸŒ™

Hereโ€™s their winning format:

A straightforward Saturday evening is equal to:

Place a drink order ยป

For a dope list of emojis, check out this site. ๐ŸŽ‰

Source: clevertap

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