McGaw pulled off a hilarious A/B test:
- Original: A clean-shaven dude showing off a product. 🧼
- Variation: A bearded dude showing off the same product. 🧔
The result? Bearded guy boosted cart adds by 49%. 😱
So, should you throw a beard on every model with the Beardify app? 😂 Nope! It just means your models need to look like your target audience—relatable AF. 😎
Source: wordstream.com