Your Facebook ads are optimized. Google is humming along. Email works, but the list has plateaued. Your SEO traffic is steady, but it’s not compounding like it used to.
When everything is working… but growth stalls, what you really need is new channels.
Not just more spend. Not more of the same.
You need fresh sources of attention — audiences that are still engaged, still clicking, still curious.
But where do you find them?
Ever Clicked a Link in the “Recommended Articles” Section? That’s Your New Channel
Think about this:
You’re reading an article online — maybe on a major site like CNN, Business Insider, or a niche blog.
You finish the article, you’re still interested, and at the bottom of the page, you see a grid of “Suggested Articles” or “You might also like” recommendations.
You click one. It’s not an ad, exactly — it’s content that promises value, relevance, or intrigue.
That moment? That’s native content discovery in action.
And that grid? It’s likely powered by one of these two platforms:
1. Outbrain
Outbrain is a content recommendation platform used by major publishers to serve sponsored content in a native format. It puts your content in front of people while they’re already in discovery mode — reading, clicking, and engaging.
It’s ideal for:
- Blog posts
- Landing pages with editorial-style content
- Product education content
- Case studies or listicles
2. Taboola
Taboola is very similar to Outbrain and is used by sites like USA Today, Bloomberg, and MSN. It offers massive reach, precise targeting, and placements where users are primed for more.
What makes these platforms different?
- They reach audiences outside social or search ecosystems
- They blend in as native content, not interruptive ads
- They work great for top-of-funnel engagement and mid-funnel education
- You only pay per click — and the CPCs can be very affordable compared to Google or Meta
💡 Why Native Content Ads Are Worth Testing
- You’re tapping into high-authority media environments
- You can reach millions of readers through high-trust placements
- Audiences are more leaned-in and curious at the point of engagement
- You get a chance to tell a longer story than in typical ad formats
- And best of all: it’s a channel your competitors may not be using yet
🧪 Start Small, Test Smart
Both Outbrain and Taboola offer:
- Self-serve platforms
- Budget controls
- Conversion tracking integrations
- Targeting by interest, geography, device, and more
Start with:
✅ A compelling headline
✅ An image that blends with editorial content
✅ A content page that delivers real value (not just a sales page)
✅ Retargeting pixels to convert those readers later
🚀 Final Thought:
When traditional growth channels are saturated, the smartest marketers look sideways — not just deeper into what’s already working, but outward to channels their competitors haven’t mastered yet.
Content discovery platforms like Outbrain and Taboola give you access to fresh, engaged audiences — right when they’re ready to click.
Perfect for scaling when you’ve hit the limit elsewhere.