We’re all told that a great landing page should include everything:
- A video explainer
- Testimonials
- Feature highlights
- Trust badges
- Step-by-step guides
- Support promise
- Photos of the team
- Social proof from logos
- And, of course, a well-placed call to action
That’s what TheHOTH originally had on their landing page. It followed the classic long-form layout, ticking every box:
Video → Signup form → “Featured in” logos → Product description → How it works → Guarantee → Support → Team.
It looked solid. It seemed complete. But… it wasn’t converting.
Then They Did Something Radically Different
They threw out almost everything.
No more videos.
No more social proof.
No testimonials, features, or team introductions.
They replaced their comprehensive layout with something almost shocking in its simplicity:
- A 6-word title
- An 8-word subtitle
- A single signup form
That’s it.
No fluff. No distractions. Just a razor-sharp focus on action.
And the result?
🚀 Account signups jumped from 1.39% to 13.13%.
That’s an 844% increase in conversion rate.
Why Did It Work?
Because minimalism removes everything except the path to conversion.
Here’s why crazy minimalism performs so well in certain cases:
- Fewer distractions = more action. Visitors don’t scroll, wander, or overthink. They either sign up or bounce — which paradoxically increases conversions.
- Clarity beats persuasion. When your offer is strong, a crystal-clear message often outperforms a polished pitch.
- Speed matters. A minimalist page loads faster, reduces friction, and helps visitors take action in seconds.
In a world overloaded with visuals and noise, silence and simplicity feel like a breath of fresh air.
💡 My Take? I’m a Huge Fan of Minimalism Too.
The GrowthHackingIdea landing page follows a similar principle:
- Minimal copy
- Clean design
- One action
- No extra layers
Result? 52% conversion rate.
That’s not an exaggeration. That’s the power of keeping things laser-focused.
✅ Takeaways: How You Can Use Crazy Minimalism Today
Want to test this on your own landing page? Here’s a minimalist landing page formula:
- Headline: A short, benefit-driven title (5–8 words)
- Subheadline: One line that addresses pain or promise
- CTA Form: Just name + email (or one key action)
- Optional: Light branding or trust indicator (but keep it ultra subtle)
You can always split test it against your current page. The difference might surprise you — and your bottom line.
🧠 Final Thought
“Perfection is achieved not when there is nothing more to add, but when there is nothing left to take away.” — Antoine de Saint-Exupéry
Minimalism isn’t about being bland. It’s about being bold enough to say, “Here’s what matters. Nothing else.”
And sometimes, that’s all your visitors need to say “yes.”