Test Your Hunches

One of my early clients was this dope, video-packed online training platform with over 600 videos. Now, since search engines don’t vibe well with crawling video content, we transcribed all of ’em—and guess what? Organic traffic shot up by 10%! 🎯 You don’t often hear about that kinda boost. Usually, when folks talk CRO, it’s all the typical “Let’s tweak the button color” or “How about we swap out the graphic?” stuff. But sometimes, you gotta hit ’em with the unexpected to really level up! 🚀