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+6.56% in sales after removing this (study)

Ever spotted buttons like “Find it in store,” “Add to my wishlist,” or “Share this with your friends” on an […]

They analyzed a whopping 1.6 billion views of Facebook ads, and crafted a killer list of tips to maximize your

Ever see a random charge on your credit card statement and think, “What the heck is this?” 🤔 You’re not

At just 19 years old, college student Melanie Perkins embarked on an entrepreneurial journey that would eventually revolutionize the design

You do A/B testing manually or offline from time to time. You have some data, so you put it into

HelloFresh, now a $1.8 billion company, started from scratch and achieved phenomenal success in just six years. But the real

The data science team at Curalate went on a mission to decode what makes images on Pinterest go viral. They

So, you’ve launched a dope online store, but the sales just aren’t rolling in, or they’re dipping over time. Total

One easy way to learn about A/B testing in your niche is to look at the winners (or, even better,

Duolingo tried tossing out MVP badges for simply “signing up,” but spoiler alert—it flopped. 💀 After a year of meh