Here’s how they stopped leaving $1.8M on the table…

You feel like you leave money on the table sometimes, but you don’t know where that table is ;).

Annmarie Gianni Skin Care sells skin care products which are consumables. By “predicting” when the supply of the customer will run out, they were able to increase their revenue significantly.

Here’s what they did !

  1. People need to buy skin care items every once in a while.
  2. Their former customers can buy from them or from one of their competitors.
  3. They looked at past orders to figure out when the next one would be.
  4. Then, on this date, they started sending an automatic email suggesting they buy the same goods again.

Here’s how it turned out:
1. Average open rate: 56%
2. Rate of clicks: 14%
So $1.8 million was made…

P.S. This can be applied to any category where a product is regularly purchased by the users

 

Source: conversio.com

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