When users start with easy fields (dropdowns), they input their email 31% more often [study]

Truckers Report did a study that was very interesting.

They tried out two one-page sign-up forms:

#1 Only asked for an email.

#2: Asked to choose jobs (via options)
+ pick a state
+pick a driving experience
+and pick a job
+ Then, type in their email

Even though the second form is longer,  #2 did 31% better than #1!  – Surprised ??

Why?

People start with easy fields (dropdowns, checks) so that when they get to the hard field (email), they think, “Oh well, I already started.” This is a well-known psychological effect that Cialdini calls “commitment and consistency

Source: conversionxl.com

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