After looking at information from 88 SaaS companies, they found that deals have an effect on both churn and LTV.
Here’s how it turned out…
Average exit rate over 3 months:
1. Minimal discounts: 3.44%
2. Discounts for being aggressive: 10.82%
Average relative LTV:
1. Minimum discounts:
2. Aggressive discounts: -31.41%
Source: www.priceintelligently.com