They analyzed 88 SaaS companies and found what decreases LTV by 31.41%…

After looking at information from 88 SaaS companies, they found that deals have an effect on both churn and LTV.

Here’s how it turned out…

Average exit rate over 3 months:
1. Minimal discounts: 3.44%
2. Discounts for being aggressive: 10.82%

Average relative LTV:
1. Minimum discounts:
2. Aggressive discounts: -31.41%



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