The framework “Attention – Interest – Action” increased signups by 1000% [study]

Visually, divide your page into three different areas:
1.Attention: This area should get all of the users’ first attention.
2.Interest: This should be the second thing that people see.
3.Action: This should be the last thing people see.

Install a grid on your website to make sure that people go through your zones in the right order.

Case study

When the CEO of Sidelines looked at Heatmap, he saw that the Action zone got the most attention. The number of people who signed up was 5%. Then he changed his home page to use the “At -> In -> Ac” Framework.

His success rate went up by 1000%.



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