Pay attention to trends and search volumes

Jumping on hot topics is a major win for getting noticed by the right people. But don’t just chase trends blindly — make sure they actually vibe with your niche! Otherwise, you could end up with a double whammy:

  1. You won’t hook your target audience
  2. There’ll be zero connection between the content you create and what you’re actually offering 🤷‍♀️

Moral of the story? Stay on-trend, but make sure it’s your trend. 😉

Source: MailUp Blog

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