- Get to know why they cancel.
- When you fix that – it’s the perfect time to reach out and say, “you left because of this… well, we fixed it. Come back and see…”
- You could also pixel customers (at least start building Facebook and Twitter custom audiences) on the final step of the exit survey – place a different pixel based on which reason they gave for churning – and use that to retarget once you’ve fixed the glitch they cited when they churned.
Source: growthhackers.com