Branding

When users start with easy fields (dropdowns), they input their email 31% more often [study]

Truckers Report ran a pretty cool experiment. They tested two one-page sign-up forms: Form 1: Just asked for an email. […]

When users start with easy fields (dropdowns), they input their email 31% more often [study] Read More »

Know your audience. For BrookdaleLiving it resulted in over $100,000 additional revenue.

Seniors looking for community living spots were checking out BrookdaleLiving.com, and here’s the twist they didn’t see coming. First move:

Know your audience. For BrookdaleLiving it resulted in over $100,000 additional revenue. Read More »

Walmart’s responsive redesign boosted their sales by 20%

Wal-Mart Canada boosted their sales by 20%, and here’s how they pulled it off: They did their homework on who

Walmart’s responsive redesign boosted their sales by 20% Read More »

They added one word to their headline and saw 89.97% more sales…

Movexa made a simple tweak — just added one word to their headline, and sales spiked by 89.97%! 🔥 Not

They added one word to their headline and saw 89.97% more sales… Read More »

Downselling generates over 80% more revenue than Upselling [case study]

So, here’s the scoop from the Sales Management journal: 🏓 In the first week, they showed off the budget billiard

Downselling generates over 80% more revenue than Upselling [case study] Read More »

Only 2% of sales occur at a first meeting. How many meetings should you have to boost your sales by 40 times?

Alright, here’s the deal: When you first meet a potential customer, there’s only a 2% chance of closing. So if

Only 2% of sales occur at a first meeting. How many meetings should you have to boost your sales by 40 times? Read More »

The one question framework that helped Intercom achieve over $800M in monthly recurring revenue

So, here’s the tea on Intercom’s glow-up: When they first launched, they rolled out a big ol’ package of features.

The one question framework that helped Intercom achieve over $800M in monthly recurring revenue Read More »

Optimizely changed the “contact sales” button on their pricing page to read “schedule demo”. Result: +300%

So, cheggit this out!  The Optimizely crew was diving into customer feedback with one-on-one chats and focus groups. During one

Optimizely changed the “contact sales” button on their pricing page to read “schedule demo”. Result: +300% Read More »

Make your marketing conversational

With the rise of social media, advertising went from a megaphone to a two-way street.  Before social media, marketing was

Make your marketing conversational Read More »

Create an exclusive ebook or online event for your followers

Snag a move from the old-school marketing playbook and use it to growth hack your social media game! 🎯 Create

Create an exclusive ebook or online event for your followers Read More »

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