Walmart’s responsive redesign boosted their sales by 20%

The sales at Wal-Mart Canada website went up by 20%.

What they did is as follows:

1. Studied who they were talking to.
2. Saw that a lot of them came from mobile devices, and that number was rising.
3. Made the look of the site work best on small screens.
4. Took away the “View details” button from goods that couldn’t be bought online.

Overall, the conversion rate went up by 20%. Orders went up by 98% on mobile.

Optimize your website for the viewing preferences of your target audience and simplify the navigation. Many companies have the same look / feel / products list for their mobile and desktop versions of the website, whereas you should personalize these for the vastly different experience the user has on these devices

Source: www.getelastic.com

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