They added one word to their headline and saw 89.97% more sales…

Just one word was added to Movexa’s headline.
Their sales went up by 89.97% as a result.

Not terrible, right?
I also desire those outcomes.

What word was that then?

“Natural Joint Relief” was their original headline.
A user-centric advantage is the emphasis of what appears to be a strong headline.

The following fresh headline boosted their sales by 89.97%:
Supplement for Natural Joint Relief

Why?
This word helped the headline make it more obvious what exactly provides the promised benefit.

Source: vwo.com

 

 

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