“Competitor Alternative” pages convert into signups around 15% better [study]
Groove executed a clever strategy that turned competitors into stepping stones by creating dedicated “Competitor Alternative” pages. These pages directly […]
Acquisition
Bad grammar decreases conversions by 80% [case study]
TightsPlease.co.uk had a surprising “oops moment” that turned out to be a goldmine of insight. Somewhere on their website, the
A warm-up approach that helps Jon get more webinar registrations
Selling to cold leads can feel like chasing shadows—low engagement, high frustration, and a negative ROI lurking around every corner.
3x higher mobile sales conversions (study)
The world’s moving faster than ever, and if you’re not keeping up, you’re missing out on some serious opportunities. Case
Sneak peaks can sometimes find surprises that may be cause of lower conversions
You’ve tried all the top strategies, but your results are still falling short? 🤔 Frustrating, right? There’s a good chance
90,000 more organ donors through A/B testing [GOV.UK`s case study]
GOV.UK set out on an important mission: encouraging people to sign up for the NHS organ donor register. They launched
Only 2% of sales occur at a first meeting. How many meetings should you have to boost your sales by 40 times?
Alright, let’s break this down: If you’re hoping to boost your sales, the cold, hard truth is that one-and-done meetings
A story on how a simple answer to a popular question turned $25K into $2.5 million
Every entrepreneur faces the same burning question: “What should I build next?” 🙃 Whether it’s the next product, book, event,
MuleSoft replaced the select a state/country form fields with automatic GeoIP data. Result: +40% more signups
MuleSoft turned a common user experience headache into a game-changing win. How? By replacing those clunky, time-consuming “select a state
How Pinterest managed to increase conversions by 50% with just one quick experiment.
When you’re operating at Pinterest-level scale, even a 0.1% boost from an A/B test is worth celebrating with champagne. 🥂