“Competitor Alternative” pages convert into signups around 15% better [study]

Groove made a set of “Competitor Alternative” pages that compare Zendesk, Desk, and Email to each other.

For example:

https://www.groovehq.com/compare/zendesk
https://www.groovehq.com/compare/freshdesk
https://www.groovehq.com/compare/email

Results:
About 15% more people sign up for their product if they land on the Zendesk Alternative page.

Bonus results:
The pages have helped SEO a lot because people who hate the software are looking for options to it.

Scroll to Top