Groove pulled a slick move by creating “Competitor Alternative” pages that compare their product with big names like Zendesk, Freshdesk, and even plain old Email. 💼🔥
Peep the pages:
The Results?
If people land on the Zendesk Alternative page, about 15% more end up signing up for Groove. 🏆
Bonus Win:
These pages also gave their SEO a serious boost, cuz guess what? People who hate on these other platforms are out there Googling for better options, and Groove’s right there waiting. 🕵️♂️🔍