MuleSoft replaced the select a state/country form fields with automatic GeoIP data. Result: +40% more signups

MuleSoft pulled a slick move by ditching those boring ‘select a state and country’ dropdowns and auto-filling that info with GeoIP tech. 💻✨

Result? Conversions shot up by 40%+! 🚀

Moral of the story: Less hassle for the customer = More Bucks for you! 💰

Source: blog.optimizely.com