Selling to cold leads can feel like chasing shadows—low engagement, high frustration, and a negative ROI lurking around every corner. 😩 But it doesn’t have to be this way. Jon Schumacher cracked the code using webinars, and his strategy is delivering jaw-dropping results. Here’s how he’s turning cold leads into paying customers with ease:
The Results Speak for Themselves:
- Show-Up Rate: An impressive 48% of registrants actually show up (compared to the industry average of around 30%). 📈
- Sales Impact: In just one session, Jon pulled in $13,420 in revenue! 💰
Here’s How He Does It:
- Daily Email Hype:
Leading up to the webinar, Jon sends a daily email for 5 days straight. Each email focuses on:- Highlighting the benefits of attending.
- Addressing common pain points.
- Explaining what the webinar will cover.
- Sharing study tips to help participants get the most out of it.
📧 This consistent communication builds anticipation and keeps the webinar top-of-mind.
- Reminder Overload (But in a Good Way):
Forgetting the webinar? Not on Jon’s watch. He sends out reminders:- 24 hours before
- 6 hours before
- 3 hours before
- 1 hour before
- 15 minutes before it kicks off
⏰ These gentle nudges ensure participants don’t forget, driving up that show-up rate.
- Post-Registration Boost:
After someone registers, the magic doesn’t stop. They’re redirected to a “Thank You” page featuring:- A quick 5-minute promo video to excite them about the webinar. 🎥
- A CTA to add the event to their calendar for extra reinforcement. 📅
- Retargeting Ads:
Jon doesn’t let registrants slip through the cracks. He runs Facebook retargeting ads aimed at those who’ve signed up but may need a little extra push to attend. 📲
Why It Works:
- Persistent Engagement:
By keeping leads engaged from the moment they sign up, Jon builds excitement and reduces drop-off rates. - Psychological Nudges:
Daily emails and frequent reminders tap into the power of repetition and FOMO (fear of missing out), motivating leads to prioritize the event. - Maximizing Touchpoints:
From email to retargeting ads, Jon ensures his leads encounter multiple reminders, increasing the chances they’ll show up. - Value-Driven Approach:
The consistent focus on benefits and actionable insights positions the webinar as a must-attend event, not just another sales pitch.
The Takeaway:
If your cold leads are feeling icy, it’s time to warm them up with webinars done right. Take a page out of Jon Schumacher’s playbook:
- Build excitement with consistent emails.
- Use reminders strategically to maximize attendance.
- Leverage post-registration boosts and retargeting ads to keep engagement high.
The payoff? Higher attendance rates, fatter sales, and a system that turns cold leads into loyal customers. 💸📊
Start applying these tactics, and watch your numbers soar! 🚀