How Pinterest managed to increase conversions by 50% with just one quick experiment.

When you’ve reached Pinterest’s scale, a 0.1% uptick in your next A/B test is cause for celebration.
Imagine the joy felt by the growth team when they discovered a 50% uptick in conversions.

Interesting !

So, let’s look at how they accomplished that:

1.They made it so the user couldn’t keep scrolling indefinitely (which is what most people do when using a Pinterest grid).
2.A little banner reading “Sign up to see more of this content” was displayed instead.

Simply conducting this one trial increased their conversion rate by half.
Crazy and dead simple , right ?


Scroll to Top