How a Simple CTA A/B Test Boosted Clicks by 24% (And How You Can Apply It Today)
Sometimes, small changes in your copy can lead to big wins—and this simple A/B test by Joanna Wiebe is proof. […]
Personalization
+71% Referral Activation: How Gogobot Boosted Signups With One Smart Personalization Tweak
Referrals are one of the most powerful growth levers — but they often underperform because they feel cold, generic, or
How Nextiva’s Genius Customer Support Strategy Stands Out
Ha-ha! 😊 Some companies just get it when it comes to customer service—Nextiva is one of them. They didn’t just
How to Generate Sales Leads Without Running Ads: A Proven Method
If you’re looking to generate high-quality sales leads without spending a fortune on ads, this simple yet effective method might
+71% Increase in Referral Activation: How Gogobot Personalization Worked
Referral marketing can be a powerful driver of growth, but Gogobot took it to the next level by leveraging personalization
Never Do This: Results Drop Down to 0%
In Thinking, Fast and Slow, Daniel Kahneman references a fascinating experiment published in the Proceedings of the National Academy of
Over 50% of customers leave because of this. Fix it today.
Your product or service is truly exceptional—innovative, high-quality, and designed to solve real problems. But despite all the hard work
This audience alone holds 85% of all consumer purchases. You probably market to the wrong one…
If you’ve ever ventured into the world of selling consumer goods and found yourself struggling to close the deal, the
They analyzed 88 SaaS companies and found what decreases LTV by 31.41%…
After analyzing data from 88 SaaS companies, researchers discovered that the use of discounts can have a significant impact on
[Spell-binding case study] He made extra $692,500 in revenue by changing nothing but this… (unexpected)
Neil Patel, a well-known digital marketing expert, embarked on an unexpected and insightful data-driven experiment. Unlike typical business optimizations, he