If you’ve ever ventured into the world of selling consumer goods and found yourself struggling to close the deal, the root of the problem might surprise you—and it’s a game-changer.
Here’s the big insight:
- A staggering 85% of all consumer sales are made by women. Yes, you read that right. Women are the primary drivers behind most purchasing decisions. Boom! 💥
- Yet, 91% of women feel that marketers just don’t “get” them. 😬 That’s a huge disconnect between the decision-makers and the marketing aimed at them.
This means that even if your product is geared toward men, women are often the ones buying it—whether as gifts, essentials, or household staples. To succeed, you don’t just need to market your product; you need to market it to women. Why? Because they’re the ones making the call. So, it’s time to stop and rethink your approach.
Mind blown yet? 😉 Let’s dive deeper into the industries where women dominate purchasing decisions—and the numbers are absolutely jaw-dropping:
- Cars: 65% of purchasing decisions are made by women. 🚗
- Computers: 66% of decisions. 💻
- Healthcare: Women influence a massive 80% of decisions. 🩺
- Bank Accounts: A whopping 89% of decisions are driven by women. 🏦
- New Homes: 91% of home-buying decisions are made by women. 🏡
- Vacations: 92% of travel-related decisions are in women’s hands. ✈️
- OTC Medicines: Women are responsible for 93% of purchases. 💊
- Food/Groceries: An overwhelming 93% of decisions are made by women. 🥗
These stats tell a clear story: Women are the powerhouses behind consumer spending. They’re not just buying for themselves—they’re influencing or outright making decisions across industries.
For marketers, this is a call to action. If your campaigns don’t resonate with women or fail to address their needs, preferences, and concerns, you’re leaving a massive chunk of the market untapped. Understanding what drives female consumers, speaking their language, and meeting them where they are could transform your sales trajectory.
The bottom line? Marketing to women isn’t optional; it’s essential. Shift your focus, adjust your message, and watch the difference it makes.
Source: Bloomberg