Wistia analyzed 450K CTAs from 300K videos. This is what they found… [95% of people are placing CTAs wrong]
Wistia has uncovered some serious insights from analyzing over 3.6 million tweaks to their hosted videos and diving deep into […]
Content Marketing
The one question framework that helped Intercom achieve over $800M in monthly recurring revenue
Intercom’s Glow-Up: The Power of “Jobs-To-Be-Done” Let’s spill the tea on how Intercom transformed from confusing to crushing it. When
The content marketing framework (must read)
Many of us are familiar with the process of content promotion and have seen numerous research examples that illustrate its
Here are the instructions on how to boost your social shares by 15-25 times (easy peasy)…
I sent out over 200,000 emails to my community over 50 days, and here’s the sobering reality: only 3.89% of
Wistia analyzed half a million videos and more than 1.3 billion plays to figure out the best video length…
Wistia dove deep into the data from 564,710 videos with over 1.3 billion plays, and the insights they uncovered are
How they were able to generate 29x more leads…
If people are bouncing off your site too quickly, you’re not just losing traffic—you’re leaving time, money, and potential conversions
Mike Bonadio boosted his email outreach rate 2.5 times through this 2-step email outreach formula
Mike Bonadio conducted an eye-opening experiment to compare two different email marketing strategies, and the results are a must-see for
Editorial/Content Calendar
If you’re serious about producing high-quality content consistently, then having an editorial/content calendar is non-negotiable. It’s your blueprint for success,
Create an Aggressive Content Marketing Strategy
Absolutely! Tuning into your customers’ thoughts is a superpower. Not only does it help you respond faster to questions and
TOP 3 emotions that make you share the content (research)
If you’re aiming to create viral content, it’s all about tapping into emotions. Research from the University of Pennsylvania on