A/B testing results by Netflix based on their huge 81 million user community userbase [images]

Netflix uses its massive 81 million user community to power ongoing data-driven marketing efforts.

These are their most recent results:

1.They tried out several different versions of the show’s main promotional image for the most recent season. The winning photo featured two shocked expressions on the faces.
2.Using pictures of bad guys was more effective than hero pictures.
3.Netflix discovered that user interest drops dramatically when there are more than three persons in a photo.


Source: www.socialmediatoday.com

Scroll to Top