Many of us are well-versed in the art of content promotion. I have provided numerous research examples.
However, there is often a failure to grasp the big picture (how information ultimately leads to buyers).
I’ve recently come across a fantastic content marketing structure that provides a bird’s eye view.
This is it:
Attract the right audience:
- Articles
- Blog posts
- Assessments
- Infographics
- Podcasts
- Thought leadership
- Whitepapers
- Videos
- Press/News
- Tip sheets
- Industry webinars
- Industry ebooks
Turn prospects into leads:
- Training videos
- Assessments
- Solution videos
- Frameworks
- Educational worksheets
- Perspectives
- Solution pages
- Presentations
- Sell-in solution decks
- Virtual events
- Physical events
Build brand reference:
- Buying/Product guides
- Evaluation tools
- Product webinars
- Case studies
- Testimonials
- Data sheets
- Free trials
- Comparisons
- Product marketing
- Sales enablement
- Virtual classrooms
Convert to a customer:
- ROI tools
- ROI case studies
- Detailed assessments
- Product demos
- Tailored workshops
- Custom sales enablement
- Custom executive presentations
Source: www.quicksprout.com