You probably know that search engines love content that’s over 2,500 words long. But is it worth it? 🤔
Think about it:
- Shorter stuff is like, 3x quicker to read.
- Way easier to whip up new content.
Maybe that’s actually a better move? Hard to say.
But they didn’t just guess. They put it to the test.
They dropped both short and long pieces on their blog and in their emails. Then, they compared the results. Here’s what went down:
- Long-form content pulled in 3x more shares than short stuff.
- Page views? Long-form was 8x higher.
- And for generating leads? Long-form content was 9x more effective. 😲
Guess it pays to go big! 📈
Source: neilpatel.com