They ran research and found what content format generates 9 times more leads…

You are aware that search engines place a higher value on material that is longer than 2,500 words.

But perhaps the return on investment is lower.

1.the shorter version is three times swifter to read.

2 it’s less difficult to make anything new.

 

Could it be that this is actually an improvement?

I don’t know.

 

They made the decision to cease speculating.

For their blog and email readers, they produced both short and long articles.

The outcomes were then compared.

 

So, here they are:

Long-form material garnered three times as many shares as short-form.

Page views for long-form material are multiplied by 8.

Long-form content is 9 times more effective at generating leads.

 

Oo…

 

Source: neilpatel.com

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