We analyzed 671 million push notifications. The highest peak of opened pushes is at 7 pm. Here′s why…
A comprehensive analysis of 671 million push notifications conducted by Leanplum has uncovered fascinating insights into user behavior and the […]
Personalization
What price will win: “Fixed” vs “Pay what you want (PWYW)” vs “PWYW + 50% goes to charity”? [study]
The University of California conducted a fascinating study at a theme park, analyzing how pricing strategies and charitable giving impact
90,000 more organ donors through A/B testing [GOV.UK`s case study]
GOV.UK set out on an important mission: encouraging people to sign up for the NHS organ donor register. They launched
When users were provided with specific instructions – results doubled [a classic experiment]
Social scientist Howard Leventhal conducted a groundbreaking experiment to investigate which of the two most common motivators—fear or clear direction—is
NASA engineers typically need 6 months to design a spacecraft. This productivity hack reduced time by 18,200%
When employees are asked to evaluate how much time they lose to interruptions, they consistently estimate losing 40 to 60
Isabella did this one thing, spent $0, and boosted sales by 34%
Isabella, a leading health and wellness brand, made a simple yet impactful change to their weekly email campaigns that yielded
The #1 customer LTV in the world (4 keys)
TemplateMonster embarked on a six-month journey to uncover the secret to building a fruitful and lasting relationship with their clients.
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According to Maslow’s Hierarchy of Needs, one of the most fundamental human priorities—after physiological and safety needs— is the desire
Stop Sharing Too Much Self-Centred Content
If you’re not a global superstar brand, it’s time to ditch the constant “Me, Me, Me” vibes on your social
Use emoticons
Want to Make Your Message Fun, Engaging, and Unforgettable? Why stick to plain, boring text when you can infuse your