TOP 4 findings on how to boost engagement on Twitter…

Markus Lippus looked at 23,858 tweets from 145 Twitter accounts about marketing technology and software.
Here are some of the things he learned:

1. Posting 8–10 tweets per day is the sweet spot for getting a lot of people to interact with your tweets.
2. A tweet with 4 mentions gets 335.7% more attention on average than one with no mentions.
3. It’s “fine” to re-post the same tweet seven times. After the eighth time, interest starts to drop.
4. Thanks, Our, Check, In, Don’t, and Top were used a lot in the top 5% of the most interesting tweets, but not so much in other tweets.




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