Understanding Client Needs and Addressing Pain Points for Better Conversions
Step 1: Gaining Insights
The first step was to consult clients and dig deep into their requirements, issues, and concerns. Through this process, several key findings were acquired:
- Users struggle to comprehend the value proposition.
- Overly complicated and technical language is a barrier.
- Fear is the primary motivator for purchase decisions.
- Section 2.4 of the page failed to address user queries.
These insights highlighted a significant gap in communication and clarity, prompting the need for a refined approach.
Step 2: Implementing Solutions
Based on these findings, a strategy was developed to enhance the landing page and overall user experience. The following steps were taken:
- Create a longer landing page:
This new page directly addressed user queries and provided clear examples of the value proposition, ensuring that potential customers felt informed and confident in their decision-making. - Simplify the language:
All technical terminology was removed, and the content was rewritten in simple, accessible language that resonated with a broader audience. - Adopted the “Pain – More Pain – Hope – Solution – Call to Action” framework:
This proven copywriting strategy was used to connect with users on an emotional level and guide them toward action.- Pain: Highlighting the pressing issue—“Every day, one million new viruses are released.”
- More Pain: Emphasizing the vulnerability—“If the unknown virus is not on the blacklist of known malware, other methods allow it to enter.”
- Hope/Solution: Offering reassurance—“Our Default Deny Platform™ prevents threats from ever hurting you in the first place.”
- Call to Action: Urging immediate action—“With a FREE forensic analysis, you can learn what dangerous software is hidden on your system in as little as 15 minutes.”
Result: These changes resulted in 7 times more purchases, demonstrating the power of clear communication and a structured narrative to drive conversions.
Step 3: Leveraging Data to Increase Mobile App Sales
To further optimize sales strategies, Leanplum analyzed 56 million data points to identify the most effective tactics for boosting mobile app purchases.
Their top conclusions were:
- Push notifications drive conversions: Sending push alerts increased purchases by 9.6 times. This underscores the importance of timely, relevant communication with users to encourage engagement and sales.
- Timing matters: Notifications sent between 3–6 pm were found to generate 2.7 times more purchases, likely due to catching users during downtime or optimal engagement hours.
Conclusion
By addressing user pain points with clear communication, answering their queries, and strategically using tools like push notifications, businesses can dramatically improve their sales performance. These case studies from the landing page redesign and Leanplum’s data analysis showcase actionable insights that can drive meaningful results.
(Source: leanplum.com)