A study conducted by the University of Minnesota sheds light on what drives users to follow others on Pinterest, offering valuable insights for anyone looking to grow their presence on the platform. The research identifies three key factors that Pinterest users consider before deciding whether to hit that “Follow” button:
1. Your Follower-Following Ratio
Users are mindful of the balance between the number of accounts you follow and the number of accounts that follow you back. A healthy ratio signals that you’re active and engaged on the platform while maintaining a credible profile. Accounts that follow too many others without a comparable number of followers might appear less authoritative, whereas accounts with more followers than they follow often come across as influential and worth engaging with.
2. The Total Number of Pins
Pinterest is all about discovering, sharing, and saving ideas. The total number of pins on your profile plays a significant role in convincing users to follow you. A larger number of pins suggests that your profile is a treasure trove of content, offering diverse and engaging ideas, inspiration, and resources. Essentially, it shows that you are an active contributor who curates content others can benefit from.
3. The Number of Boards You Maintain
The diversity and organization of your boards also matter. Having more boards indicates that your content is well-categorized and covers a wide array of topics, making it easier for potential followers to find what resonates with them. A well-organized profile with numerous boards tailored to specific interests can attract a larger audience by catering to various niches.
Key Takeaway
For individuals and businesses looking to expand their influence on Pinterest, it’s clear that optimizing these three areas—your follower-following ratio, the volume of pins, and the breadth of your boards—is essential. By appearing active, organized, and valuable, you’ll significantly increase your chances of growing your audience.
Source: Comp.Social.Gatech.edu