Okay, get this—MIT and UChicago scientists got wild with a pricing experiment, and the results are kinda mind-blowing! They printed and sent out three versions of a mail-order catalog, tossing them to the same number of people. The kicker? They tested three different price tags on the same item of women’s clothing: $33, $39, and $44.
Now, here’s where it gets spicy: the $39 price point won—and not just barely. It actually outsold the cheaper $33 price! 🤯 Yeah, prices that end in 9 have some kind of magic pull, even when they’re higher than other options. Who knew the psychology of numbers was that powerful?
Source: web.mit.edu
Moral of the story? When in doubt, throw a 9 in there, and watch the sales roll in! 💸