They analyzed Facebook’s most engaging videos and found these 4 insights…

BuzzSumo looked at the top three thousand most popular videos on Facebook.
This is what they uncovered:

1.An audience’s number is not the only factor in the success of highly interactive video.

2. TOP 3 calls to action:

2.1Click “Like” to see more from us!
2.2 Get the Entire Recipe
2.3 Follow, share, and comment .

3.Facebook videos that get lots of views, likes, and comments usually have a plot that involves a setting, characters, a conflict, and a resolution.

4.TOP 5 most engaging topics:

4.1. Inspiring

4.2. Animals

4.3. Amusing

4.4. DIY

4.5. Recipes



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