Facebook Archives

[Study] What type of video resulted in 80% increase in FB video engagement…

A cool study by Buffer found that square videos (1:1) can boost your video strategy like crazy! Here’s what they […]

Heineken Brazil’s “One Like One Balloon” campaign in 2012 was a hit! 🎈 For every new Page Like, a green

HubSpot’s Dan Zarrella looked into the terms used in 12,000 Facebook shares to determine the most and least popular phrases.

I’ve come across some fascinating research on Facebook ads, and here are my top three insights: White backgrounds boost CTR

Facebook’s got the lowdown on your offline shopping habits, thanks to data brokers like Acxiom, which tracks 750 billion transactions

If you’re looking to connect with specific members of your target audience on social media, try following them and then

Slide into site visitors’ DMs with Facebook Messenger! 📲 Most people are already logged into Facebook, so they won’t need

A lead capture ad is a super convenient social media ad that grabs users’ email addresses with minimal effort. It

Make a sign that says “send a message” as the call to action. A user can use this to contact

With approximately 2 billion active users, Facebook stands as a dominant force in the world of social media. Its meteoric