[Study] What type of video resulted in 80% increase in FB video engagement…

An interesting study conducted by Buffer revealed what kinds of videos:
1.increased video views by 35-40%.
2 caused an increase in participation of 80%-100%.
3.Reduced prices by 7.5%-33%.
what is it, then?

It’s a square video (1:1)…

1.Square videos saw an increase in engagement of 80%-100% and a 30% increase in total video views.
2.Square videos on Facebook have a 7.5% lower cost-per-engagement.

3. Instagram square videos have a 33% lower cost per engagement.


Source: blog.bufferapp.com

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